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Chief Marketing Officer

14 West Administrative Services

This is a Contract position in Austin, TX posted May 23, 2022.

Overview: We are looking for a digital marketing professional to direct our lead gen and direct-to-paid acquisitions (networks and email), execute new product launches, and optimise monetisation for our 100k subscriber list.

The candidate must have 5 years direct response marketing experience, preferably in the information publishing industry.

(Experience selling to US market is a plus.) The ideal candidate is someone who can direct a $1.5M annual budget and create winning campaigns across multiple channels (not just Facebook, but other PPC, SEO, and email).

You must have a deep working knowledge of funnel optimization, testing principles, and product launch strategy.

You should be comfortable managing and leading cross channel teams.

If you have experience selling to the US market and negotiating CPA/CPC/CPL/revenue share deals with email affiliates, then we’d especially like to speak with you.

Finally, you need to be obsessed with growth.

We grew 15% last year.

We want to do even better next year.

We are looking for someone who is not just along for the ride, but indispensable to making it happen.

This position will require occasional travel to Ireland.

Must be flexible for the first year.

Responsibilities: Set strategy for acquisitions (lead gen and direct-to-sale campaigns) as well as monetisation (product launches, re-heats, external affiliate offers).Establish KPIs for campaigns, budgets, and internal list revenue.Conceive and executive efforts to raise LTV and ACV.Optimize funnels and offers.Work with department leads in media buying, monetisation, creative and editorial to create winning campaigns.Analyze and incorporate data into the decision-making process.Manage and recruit talent across marketing department.Report to Senior Management on KPIs monthly Qualifications: 5 years proven digital marketing and management experience.Mastery of all aspects of digital marketing including SEO, PPC, Social Media, and Email Marketing.Able to conceive, not just implement, strong campaigns.Strong analytical skills, with ability to understand data, report on results and make recommendations for growth.Comfortable working independently in a fast-paced environment, managing multiple projects and working to deadlines.Excellent presentation, communication and people skills.Results oriented.Summary of the role:We’re an established Irish-American information publishing group with a flexible yet dynamic work environment.

We’re seeking a direct response mastermind to lead acquisition and list monetisation.

Last year we spent $1.5M on acquisition and grew our bottom line 15%.

Can you help us double that?

If you live and breathe KPIsmulti-channel marketing (not just FB and Google) and data driven growth, then we want to talk to you.

Energetic team.

Modern offices in historic mansion (WFH flexible).

About 14 West14 West exists to help companies grow and innovate on their own terms, and become sought-after employers.

With the support of our experts and solutions, our clients are free to focus on their ideas, products, and customers.

Our services include Personnel & Talent Acquisition, Financial Services, Communications, Legal, Technology Solutions, and Facilities.

Before applying for a role at 14 West, there are a few things you should know.

We work hard.

We like unique perspectives.

We believe our time is better spent on testing new ideas than perfecting old ones.

And we don’t hold hands.

Instead, we give people the freedom and resources they need to forge their own path.

So, while there are no road maps to success, there are no limitations.

14 West is an Equal Opportunity Employer and complies with all applicable Federal, State and local employment laws.

No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law.

Applicants with disabilities who require a reasonable accommodation to participate in the application and/or interview process may contact us at here14west.us to arrange for such accommodation.

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