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Digital Marketing Coordinator

Association of Collegiate Conference and Events Directors-International

This is a Full-time position in Houston, TX posted February 12, 2021.

Create and distribute dynamic media content for various platforms including website, social media, video, podcasts, and traditional collateral to promote and market the Firm’s brand.

Primary Duties and Responsibilities

• Plays a key role in helping to facilitate the firm’s brand and content across the digital landscape, to include all owned web properties, social media channels and digital content partnerships.

• Supports the planning, production and maintenance of all firm digital content across a variety of platforms. Contributes to the collaborative content planning process, suggesting campaign hashtags, post content, trending relevant topics, and best-practice peer examples.

• Maintains the firm’s external websites by updating content daily with a focus on SEO and audience engagement. Collaborates across departments to create and update content that enhances the firm’s online presence in the areas of thought leadership, recruitment and service offerings. Suggests opportunities to create and cross-promote content that improves user experience, grows web traffic and leads to conversion.

• Follows standard procedures for web and social content to ensure compliance with State Bar regulations, firm policies, department procedures and digital best practices/optimization.

• Maintains and grows firm social media channels by sharing approved content that drives engagement and web traffic. Formats and schedules posts using the firm’s social media management tool. Monitors inbound messages and mentions for engagement opportunities. Suggests social media activity that extends the life of our digital content and our brand awareness.

• Plays a key role in the creation of visual content to be distributed on digital properties. Partners with other graphic design staff to create graphics and expand template repository for social posts, web content, and emails.

• Makes updates to existing designs when changes are needed, often with a quick turnaround. Works independently to create new offerings, based on an established brand “look and feel.”

• Assists in the management of firm multimedia content, including but not limited to video and podcast content.

• Assists in the creation of analytics reports across web and social properties to communicate progress on performance goals and KPIs to internal stakeholders.

Secondary Duties and Responsibilities

• Performs other duties as assigned.

Working Conditions

• Job is performed in a typical office environment and may be subject to time pressures and constraints, and is often dependent on input from others.

• Working closely with the supervisor, standard working hours may be adjusted to ensure coverage for peak workflow. 

• Occasional overtime may be required. 



Minimum Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Journalism, Communications, Graphic Design or a related field. Commensurate experience may be substituted for a degree.

Experience: Minimum of two years of relevant professional experience with a focus on digital and/or graphic content development, production and management. Equivalent combinations of education and experience will be considered. Experience working in an agency, newsroom or multi-office corporate environment is preferred. Prior experience in a law firm or other professional services environment is a plus.

Special Knowledge: Expertise in the latest digital techniques, technologies and platforms to design quality creative media, including social post creation tools, video and motion graphics. Solid understanding of graphic design, including image optimization, file size and type and font use.

Technical Skills:  Well-versed in web content management systems, social media platforms, basic HTML, Microsoft Office suite; working knowledge of Adobe Creative Suite programs is preferred. 

Attributes: Must be a strong writer with the ability to craft various types of communication, from clear, concise internal emails, to engaging social copy, to light copyediting of website content. Selected applicants will complete a writing exercise to gauge grammar and style knowledge. Demonstrated ability to prioritize and balance competing demands and meet deadlines in a fast-paced professional environment, while remaining poised and creative. Extremely flexible and able to modify priorities throughout day. Must possess an innate understanding of client service, bringing a helpful attitude and willingness to learn each day. Highly organized with superior attention to detail and project management skills. Must be a self-starter with a keen sense of judgement of when to ask questions, seek additional information, or proceed ahead. Proven ability to be a proactive problem solver, manage risk, and develop detailed work plans so that consistency is maintained across projects and teammates. Excellent interpersonal and communication skills, with a demonstrated ability to work both independently and in a team.

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, qualifications and skills required of personnel so classified. The firm reserves the right to revise or modify this job description at any time.

Primary Location: US-TX-Houston

Work Locations: WFH

Organization: Administration -3000

Schedule: Regular

Shift: Standard

Job Type: Full-time Day Job

Apply here:

Job Information

  • Job ID: 55596778
  • Location:
    WFH, United States
  • Company Name: Vinson & Elkins LLP
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Experience: 2-3 Years
  • Required Travel: 0-10%

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