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Digital Marketing Specialist – Paid Search

Addison Group

This is a Full-time position in Austin, TX posted June 6, 2021.

We?re hiring a Digital Marketing Specialist (Paid Search) for a full-time opening in Austin, Texas.

– 3-5 years?

proven experience as a Paid Search Specialist or Digital Marketing Specialist
– Proactively evaluates problems, issues and concerns and generates options to find actionable, practical solutions by thinking innovatively
– Understanding of how data is collected, stored, and can be leveraged for automated marketing programs
– Experience with A/B and multivariate experiments
– Experience identifying target audiences and devising digital campaigns that engage, inform and motivate
– Knowledge of website analytics tools (e.g., Google Analytics, Datorama, & Tableau)
– Agency experience is preferred
– Google Ads certification is required
– The Trade Desk (or other DSP) and Facebook certifications
– Experience creating and optimizing landing pages
– Knowledge around web development and API integrations
– Working knowledge of HTML, CSS, and JavaScript
– Advanced knowledge of Excel, including, VLOOKUP, pivot tables and datasets
– Up-to-date with the latest trends and best practices in online marketing and measurement

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