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Partner Marketing Campaign Planner

SoftServe

This is a Full-time position in Austin, TX posted June 9, 2021.

SoftServe is seeking a Partner Marketing Campaign Planner who will be responsible for a number of campaign priorities.

This role will have planning and execution responsibility and is the connective tissue that fosters collaboration across all contributing stakeholders. Safeguarding set objectives is the easy part, the restless pursuit of improvement and challenging norms is the standard we live by. 

YOU ARE INTERESTED TO:
Own the planning, development and timing of all integrated field marketing campaigns and activities aligned to key global and partner program priorities, validated for investment.

Develop and execute field specific campaigns, leveraging corporate content where applicable, aligned to regional sales priorities and revenue targets, including but not limited to demand generation campaigns, digital events, field events, and sponsorships.

Work closely with global program leads, sales and client success leaders to implement a comprehensive regional digital marketing strategy including account-based marketing (ABM), localized events (both virtual and in-person post-COVID), and micro-campaigns to progress the pipeline.

Work with the global campaigns team to leverage, localize, and adapt global campaigns for regional marketing use.

Communicate all regional marketing plans, activities, and feedback through regular communication and follow up to regional Sales organization and key internal stakeholders on campaign KPIs.

Deliver bi-weekly activity performance reports to marketing leaders, Regional Sales VPs, and Client Success Leaders (CSL).

THIS POSITION ALSO INCORPORATES:
Work closely with account-based marketing team to create programs that support pipeline acceleration.

Evaluate and select key industry events and roundtables for participation; owning the event strategy from creation to execution, with support from event manager.

Oversee the ‘end-to-end’ campaign development process, e.g., ensuring content output quality, making in-flight adjustments to poor performing content and/or channels, and coordinating localized events with the events manager.

Manage ‘in-life’ and ‘end-of-life’ campaign performance reporting with full evaluation and recommended actions/next steps for ‘next life’.

Forecast and delivery of target lead volume and conversions with evaluation of funnel KPIs to support the attribution target.

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