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Social Media Coordinator

University of Texas

This is a Full-time position in Austin, TX posted July 10, 2021.

The University of Texas at Austin Staff Jobs


Job Posting Title:

Social Media Coordinator


Hiring Department:

Lyndon B Johnson School of Public Affairs


Position Open To:

All Applicants


Weekly Scheduled Hours:



FLSA Status:



Earliest Start Date:



Position Duration:

Expected to Continue





Job Description:

Creates, posts and manages content for social media that advances communication efforts to support the LBJ brand for a variety of audiences. Working either individually or as a part of a team, brainstorms, researches, writes, creates and posts unique and strategic content across multiple platforms. Creates compelling and engaging written, visual, multimedia posts and stories. Oversees projects and implement plans to engage target audiences. Generates analytics and sentiment reports and provide recommendations to improve visibility and reach. Participates in regular editorial meetings to pitch and develop story ideas. Uses independent judgement. Has autonomy to take on additional duties that increase breadth of these responsibilities.


Job Details:


  • Analyze social content performance and identify trends to help inform short-term and long-term content planning for LBJ social channels. Compile and analyze social metrics on a monthly basis
  • Assist in development of integrated marketing campaigns, working cross-functionally to ensure creative is socially-optimized and adheres to best practices.
  • Monitor social media for breaking news and safety issues and elevate to Director when needed
  • Serve as social media lead on the LBJ channels: Instagram, Twitter, Facebook, YouTube.
  • Make recommendations on social media advertising buys
  • Nurture prospects and lead generation through social media advertising
  • Develop long-term social media storylines/campaigns with a strong focus on brand, audience and trends
  • Create social media content calendar that is aligned with objectives set forth in overall communications strategy.
  • Oversee content development by generating original content, sourcing from partners, and publishing across platforms.
  • Develop measurable creative tests involving headlines, images and landing pages
  • Audience development, inclusive of Lookalike & Custom Audiences.
  • Execute proper audience bucketing, retargeting and remarketing.
  • Develop and grow relationships with Influencers and Bloggers

Required Qualifications

  • Proficiency in traditional, new and emerging social media platforms 
  • Proficiency in creating mobile-first content across video, graphics and more 
  • Familiarity with social media software like Gain, HootSuite
  • Proficiency in social media analytics 
  • Proficiency in social media advertising 
  • Proficiency on sentiment reporting 
  • Possess good judgment and strong creative decision-making skills, and the ability to plan, develop and produce engaging content 
  • Possess excellent written  communication skills .

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Bachelor’s degree in communications, new media or a related field.

Salary Range

$45,000 + depending on qualifications

Working Conditions

  • May work around standard office conditions.
  • Repetitive use of a keyboard at a workstation.

Required Materials

  • Resume/CV

  • 3 work references with their contact information; at least one reference should be from a supervisor

  • Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.


Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.


Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.


Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.


Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer , complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.


Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.



The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

  • E-Verify Poster (English) [PDF]
  • E-Verify Poster (Spanish) [PDF]
  • Right To Work Poster (English) [PDF]
  • Right To Work Poster (Spanish) [PDF]



Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031 .

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the 2020 report here or obtain a copy at University Compliance Services, 1616 Guadalupe, Suite UTA 2.206, Austin, TX 78701.

Full time


About Us

The University of Texas at Austin is one of the largest employers in the great city of Austin, offering thousands of career opportunities in a wide variety of fields. Deeply committed to recruiting and retaining a diverse and talented workforce, the university offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education and public service.

Additional information for applicants can be found on the Human Resources web page: Applying for Employment . For more job information, call the Human Resource Service Center at (512) 471-4772, or toll-free at (800) 687-4178.

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