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VP of Demand Generation and Account Based Marketing

Innovapptive Inc

This is a Full-time position in Houston, TX posted March 9, 2022.

VP of Demand Generation and Account-Based Marketing
Location: Houston, TX
Travel Percentage: 0%
– 25% as per business need
Employment Type: Full-Time; Salaried
Reports To: CEO & Founder
Compensation: Competitive as per US Market standards
Job Description
About Us:
At Innovapptive, we are bringing the industrial front-line worker, back-office, and assets together.

Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor-intensive paper-based processes for maintenance, operations, & supply chain.

The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring, and actionable insights.

Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial workers experiences.

We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges while delivering jobs better, Innovapptive er, cheaper and safer.
We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM).

Tiger Global Management has a reputation for investing and building some of the world’s “Unicorn” brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry’s, Ola, Flipkart, Freshworks, and many more!
Our mission is made possible by Innovapptive’s most important asset: our people.

We come together through collaboration and ambition in a team-driven culture.

Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us.

At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth.

Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.
The Role
The Vice President of Demand Generation and Account-Based Marketing is a key strategic leadership role responsible for overseeing all aspects of demand generation to achieve revenue goals that support Innovapptive’s growth.

You will be highly cross-functional and strategic and will require both creative and analytical thinking.

The VP of Demand Generation and ABM will be responsible for owning Innovapptive’s demand generation strategy and executing scalable, data-driven initiatives and campaigns that drive qualified leads.

Working closely with the leadership team, the VP will play a critical role in taking the company through the next phase of growth.

You and your team will generate new pipelines in both current and new markets, help grow our existing install base, and design our demand generation strategy to build global awareness and drive larger deal sizes.

The ideal candidate is well-versed in demand generation best practices and marketing technologies, analytical and data-driven in their decision-making, and a skilled and versatile leader with the ability to balance strategic planning with a hands-on, team-based approach.
How You Will Make an Impact:
Develop the company’s data-driven, demand generation strategy and channels to increase demand and new business by 3X, as well as expand the existing customer base
Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver
Manage overall demand generation and growth strategy, programs, and budget
Orchestrate demand generation and ABM programs that successfully engage target upmarket accounts moving them effectively through the buyer’s journey
Build, execute, and scale a high-performance ABM program for Innovapptive that delivers demand generation goals and sales success
Define, plan and execute integrated inbound, outbound, and ABM programs through multiple channels including digital, email, content, and events
Coordinate and execute multi-channel strategies with cross-functional teams
Establish tracking and measurement to optimize programs based on real-time results, while reporting on the value delivered by our demand generation efforts
Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
Create strategies and tactics to penetrate executive teams and engage senior leaders of large enterprises, especially those focused on digital transformation and customer experience
Partner with the Marketing team on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail, etc
Partner with the Sales leadership to ensure quality demand delivery and follow-up according to established SLAs
Own analytics across our marketing campaigns and platforms to closely monitor conversion rates, measure success, and continuously optimize for maximum ROI
Build strong working relationships with key internal groups

What You Bring to The Team:
Ideal Candidate
The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world.

The ideal candidate will work in an Innovapptive paced, dynamic, and data-driven organization and is obsessed with organizing people, processes, and reporting on metrics.

The ideal candidate’s belief applies a First Principles thinking where complex problems are broken down into small problems, each problem solved and reconstructed back to deliver an innovative and groundbreaking solution.
Basic Qualifications

15+ years of demand generation experience working in an Innovapptive -growing, start-up environment (B2B preferred)
Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience
Experience running campaigns and programs that directly drive pipeline growth using modern marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing, and other means
Proven experience scaling demand generation programs through technology, data, and process with demonstrated ROI
You’re an analytical problem-solver.

Your decisions are informed by data, and you know how to use analytics to draw insights to continually optimize campaigns
Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
Strong communication skills (written and verbal) and ability to clearly communicate technical information

Preferred Qualifications

Prior domain experience with EAM/Industrial Software Demand Generation
Prior experience messaging to large enterprises
Knowledge of industry verticals such as Mining, Utilities, Chemicals, and Oil & Gas

Benefits and Perks
– Because People Matter:
Provision of Medical Insurance, Dental, and Vision
401k with match up to 6%
Equity Grant
People-focused PTO that you determine
– time off is there when you want it when you need it
Gym@ Office
– Monthly exercise and internet stipends—and snacks
A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports
– Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive Inc.

is an Equal Opportunity Employer
minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
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