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Digital Analyst eCommerce – Pagoda

Signet Jewelers

This is a Full-time position in Dallas, TX posted August 23, 2021.

Who We Are 

We are the world’s largest retailer of diamond jewelry and the world’s largest specialty jewelry retailer, with #1 market share in the U.S., UK and Canada. Signet operates approximately 3,200 stores globally, under the brand names Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples Jewellers, Piercing Pagoda and JamesAllen.com.  

All Are Welcome Here 

Signet is a people company – this means that we put our customers and our employees at the center of everything we do. Our culture celebrates diversity and inclusion, while uniting around a common mission and distinct privilege of helping our customers Celebrate Life and Express Love®. We strive to make sure that our 35,000 employees have professional, personal and social development opportunities to unleash their full potential and have equal opportunity for advancement, regardless of their gender, race, sexuality or any other aspect of their background. At Signet, we nurture an inclusive environment where employees feel safe, supported and empowered at work each day. We do not and will not tolerate any behavior that undermines this effort.  

POSITION SUMMARY:

To provide Pagoda leadership with ongoing visibility into Omnichannel performance.  The Digital & Ecommerce Analyst accomplishes this by utilizing their database, eCommerce, and digital marketing experience to pull actionable insight out of disparate datasets. In addition to surfacing what is happening, the Digital & Ecommerce Analyst sheds light into why it is happening and what we can do about it in order to have a material impact on eCommerce sales and the business at large.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

  • Proactively analyze and independently identify digital opportunities which may increase website conversions across different product categories and customer types. Interpret the results and provide action-oriented recommendations to maximize sales. Communicate to senior leadership what is really driving business
  • Leverage advanced site analytics capabilities to help maximize and orchestrate the effectiveness of the website customer journey, and all marketing channel types including paid, free and emerging market channels
  • Adobe Analytics subject matter expert who can design, build, automate and deliver scalable performance reporting for Pagoda’s eCommerce site and Digital Marketing Channels using our suite of Analytics Tools (Adobe Analytics, Business Objects, Alteryx
  • Contribute to sales planning and forecasting efforts throughout the fiscal year. Support the Sr. Director of Digital Marketing & Ecommerce in developing digital strategies that drive customer acquisition and improves retention
  • Participate in the launch efforts and performance reporting of new online initiatives, website enhancements, and Digital Marketing programs. Build Executive level presentations to communicate the results to company leaders (present data through clear visualization).

POSITION QUALIFICATIONS:

  • Education Required: Bachelor’s degree in related field
  • Required or Acceptable Job-Related Experience: Web and Digital Marketing Analytics required, Customer Analytics and Stats preferred
  • Years of Job-Related Experience Required:  4+
  • Technical/Other Skills Required: 4+ years’ experience in Digital Marketing & Adobe Analytics
  • Technical: Query Tools (SQL/SAS, Business Objects, Alteryx), Web and Marketing analytics (Adobe, Google, Multi-touch Attribution), Visualization Tools (Adobe, Excel, Tableau, Powerpoint
  • Preferred: Ensighten, SQL/SAS; Customer analytics (clustering, segmentation, RFM and LTV); Omnichannel measurement across                 online and offline performance
  • Soft Skills: Intellectual and analytical curiosity, willingness/ability to learn new concepts quickly and teach others how to do the same,       proven ability to generate insights and pull the “So What?” out of data

Benefits & Perks

  • Competitive healthcare, dental & vision insurance
  • 401(k) matching after one year of employment
  • Generous PTO + company holidays
  • Diversity programs
  • Paid subscription to PlateJoy
  • Much more!
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