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Senior Analyst, Category Management – Ahold Delhaize

Smuckers

This is a Contract position in Flower Mound, TX posted August 3, 2021.

TITLE Senior Analyst, Category Leadership
– Ahold Delhaize, Pet LOCATION Working Remote, East Coast REPORTS TO Sr.

Manager, Category Leadership Field POSITION SUMMARY This role is responsible for creating and managing customer-specific category management deliverables for both the Sales Team and directly to Customer Buyers.

There is specific emphasis on actionable category and shopper insights that drive the business for both the assigned customers and Smucker Brands.

Collects, summarizes, and presents available data in order to provide our sales force and category management team with information necessary to develop the business.

KEY RESPONSIBILITIES Translates and synthesize consumer and shopper insights into national strategic category growth stories and initiatives Identify key customer and channel opportunities which inform JBPs Develop Category Leadership Plan and roadmap based on insights and opportunities Lead development and deployment of national stories into customizable category leadership plans Translates Category Strategy into retailer specific category stories and growth initiatives Identify and activate against key retailer opportunities which inform JBPs Influence retailer category strategies through account specific Insights Translate strategic category growth stories and initiatives for SBA into retailer specific action items Identify key customer and category opportunities which inform JBPs Lead development and deployment of national stories into customizable category leadership plans Influence retailer category strategies through account specific Insights Assist Sales (National Account Managers and/or ASM Broker) in identifying market opportunities and communicate this information to cross functional teams Analyze customer business using IRI, Nielsen and customers proprietary data (shopper card, POS).

Develop and present category reviews that will be leveraged to grow total category sales Use information from multiple data sources to identify Category opportunities Develop solutions with respect to product distribution, promotion, pricing, and shelf-placement Prepare clear and concise presentations to inform customer of business/consumer trends, existing opportunities and solutions for growth Analyze and design Plan-o-grams using JDA software Participate in various training activities to enhance job performance and personal growth.

Conduct market visits that include: Shopper Insights Retail audits Account calls Business planning sessions Complete/attend all necessary information & technology training Assist other functional areas to develop business opportunities and provide information Work with Marketing to identify and close opportunities; monthly reporting of new product launches Work with Marketing Research to analyze, recap, and disseminate research findings Work with Category Development Manager on special projects SELECTION CRITERIA Education Bachelor’s degree is required Experience Minimum 3 years of experience in analytical sales or category management is required Strong syndicated sales data software experience (i.e.

IRI or Nielsen) required Assortment Optimization, Ahold Shopper Loyalty Databas and Shelving software experience (Apollo/JDA) preferred Experience with customer POS, Shopper data is a plus Other Strong computer and analytic skills Excellent written and verbal communication skills Self-Starter, ability to prioritize workload LI-123

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