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Sr. Web Analyst

The Mark Travel Corporation

This is a Contract position in Addison, TX posted May 25, 2021.

Work to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world. Grow your career as a Sr. Web Analyst with Apple Leisure Group! As the Sr. Web Analyst you will focus on working with a variety of stakeholders to provide data and insights that drive and inform business decisions for improving website performance and driving customer traffic, conversion and ROI. You will be responsible for recommendation of data-driven strategies to improve site performance, and producing standard and ad-hoc reporting and analyses. A successful Sr. Web Analyst will: * Provide analytics data and insights that inform decision making across the website * Support a data-driven approach for all B2C (Frequency, Severity etc.) * Utilize various analytic tools, recommend data-driven strategies to improve site performance, and produce standard and ad-hoc reporting and analyses * Identify and reconcile data discrepancies between various internal and external data sources * Produce and manage regular and ad-hoc reports and dashboards that integrate data from multiple sources * Come up with A/B and Multivariate testing ideas; analyze and communicate results * Recommend improvements to ALG Vacations online products that will align with overall company strategy and goals * Discuss the customer experience and behavior with the B2C team * Keep up to date with web analytics trends and best practices (Analysis, Automation, Tagging, and A/B Testing practices) * Manage tag implementation using Google Tag Manager Requirements: * Bachelor’s Degree required * 2+ years’ of web analytics experience in an e-Commerce environment * 1+ years’ experience with Google Analytics * Strong quantitative analytical skills * Ability to collaborate with technical and non-technical teams * Customer-centric * Sense of ownership and pride in your performance and its impact on company’s success * Critical thinker and problem-solving skills * Team player * Familiarity with Google Tag Manager. * Proven track record of using analytics data to drive business results * Strong Excel skills * Excellent verbal and written communication skills * Bachelor’s Degree required * Expertise working with internet/e-commerce companies * Familiarity with CMS tools such as Adobe AEM, Episerver, Tealeaf/Auryc, and voice of customer tools like Qualtrics a plus * Knowledge of SQL and experience creating queries on MySQL Server or similar DB environment About Apple Leisure Group As North America’s only vertically-integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: * Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands * Resort Brand Management: management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio * Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar® * Loyalty Program: Exclusive loyalty program Unlimited Vacation Club® * Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit Our Values At ALG, we call our employees Team Members, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate: We Care • We Are Authentic • We Inspire Action • We Do It Together • We Own our Results * We Are Hungry For More • We do Everything With Passion Benefits at a Glance We offer competitive salaries and a comprehensive benefit package to our U.S. based employees: * Medical, Dental and Vision Insurance * Basic Life Insurance * Short & Long Term Disability * Paid Parental Leave * Corporate Wellness Program * Travel Discounts & Deals * Paid Time Off & Holidays * 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

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