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02 Denny’s Inc.: Brand Manager

02 Denny's Inc.

This is a Full-time position in Irving, TX posted October 9, 2021.

As Denny’s enters the next phase of growth, this summer we are opening a second support center that will house our world-class marketing team in the heart of the restaurant industry – Dallas, TX.

As part of this move, our thriving brand is seeking a Brand Manager to join our growing team of marketers and partner with our teams located at our global support center in Spartanburg, SC.

Preference will be placed on candidates currently living in the Dallas-Fort Worth metroplex.Job SummaryThis position is responsible for developing plans and executing projects and initiatives related to our national calendar of LTO and core products that support the broader short and long-term marketing strategy.

The Manager collaborates with Product Marketing, Product Development, Consumer Insights, Agency Partners, Field Marketing, Procurement, IT, Operations, Merchandising and Finance to ensure that all new product offerings and platforms for each marketing module remain relevant to consumers and can effectively drive incremental sales and profitable traffic.

Additionally, the Manager takes a lead role in managing relevant promotional opportunities, beverage initiatives, vendor partners and communication agencies, as well as all aspects of their projects.

Essential Functions (Key Responsibilities)In partnership with the Director of Marketing & Marketing VP, develops strategic marketing calendar that drives profitable system traffic.

Collaborates with Insights, Agency partners, D& I, Brand Communications,Finance and GE/DoD to develop multi-layer promotional and product messaging that is relevant to key segments.Manages the product and marketing program implementation process for all national product modules, working closely with all functional areas to ensure flawless execution.Aligns internal cross functional partners, communicates & presents calendar plansto key stakeholdersPartners with Product Development to identify key areas of opportunity for new menu items and with Product Marketing Director for core items that will meet existing customer needs and drive traffic to our restaurants.Oversees and co-manages all calendar & core menu testing efforts from planning, development, execution and analysis as well as communications, inventory management, pricing, projections, and operational feedbackWrites strategic briefs for agency partners to guide the development of creative material, enabling them to deliver on the project’s strategic vision.Consults with merchandising teams to ensure that in-restaurant creative materials deliver on the brand strategy.Partners with Ops/Restaurant Readiness group to produce training materials for new marketing initiatives.Communicates test results, and key learnings to internal leaders and Franchise partners in order to successfully sell-in calendar modules and promotional initiatives.Leads the brand’s promotional partnership and co-branding opportunities with key strategic partners in an effort to increase sales and build brand relevance with critical consumer segments.Leads all beverage initiatives, working closely with cross-functional team in an effort to increase sales and offer relevant products.Lead project management efforts related to calendar, special projects, product / ops testing and other initiatives as definedPartners with Field Marketing Director and team to ensure seamless communication of national marketing calendar initiatives and maximum effectiveness and integration of national and local messaging.Other duties as assigned.

Education and Experience RequirementsEducation:BA in Marketing, Business, or related field.

Master’s degree in Business Administration preferred.Experience:7-10 years of consumer marketing experience.

Strong project management background.

Experience in management of marketing calendar strategy & execution.

Restaurant/Retail experience required.

Required Knowledge and SkillsDemonstrates high-energy leadership while working with a team.Strong interpersonal and influencing skills; able to quickly build cooperative and productive relationships with internal business partners and external vendors.Excellent communication skills: verbal, written, and presentation.Demonstrated expertise with PowerPoint, Word, and Excel.Strong attention to detail.Exceptional organizational and time management skills.Ability to travel up to 25%. Denny’s, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran’s status, criminal background, or any other characteristic protected by Federal, State, or local law.ÂApplicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000.

PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

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