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Burnett Specialists: Account Based Marketing Manager

Burnett Specialists

This is a Full-time position in Austin, TX posted March 12, 2022.

We are partnering with a fast-growing software company, and we are looking for a strategic and commercially minded account-based marketer to support their AMER-based sales teams and be part of their regional marketing teams with colleagues based in Cambridge, Brisbane, Austin, and Pasadena.

The perfect candidate will have the ability to lead the long-term strategy for priority accounts, while also running targeted ABM campaigns to key segments within the AMER region.

RESPONSIBILITIES:Lead the strategy and implementation of effective account-based marketing programs for a key segment or accountDesign and deliver integrated marketing plans with a strong emphasis on driving pipeline generation and accelerating existing opportunitiesPartner with sales, customer success and customer marketing to plan and execute expansion strategies for target accountsDevelop strong relationships with sales teams and customers, using insights to inform ABM strategies and produce customized collateral for personas across the entire buyer’s journeyCollaborate and partner with central marketing, sharing insights that strengthen global campaigns and ensure effectiveness and alignment with regional ABM programsProvide targeted sales enablement support throughout the sales cycle, from account outreach messaging through to proposal and closed opportunityMeasure and report on ABM metrics to ensure maximum impact on account engagement, pipeline generation and revenue and adjust initiatives to optimize performanceChampion ABM best practice mentoring sales and marketing peers on how to adopt an insight-led approach to a region, segment, or strategic account QUALIFICATIONS:5-8+ years B2B marketing experience and a proven track record owning account-based marketing initiatives, ideally in the software industrySignificant experience developing and implementing highly customized and integrated marketing initiatives using digital tactics, events, webinars, and emails as well as content creationDeep understanding of sales and previous experience supporting sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenueExcellent communication skills including the ability to develop and repurpose sales and marketing copy and articulate key business drivers to multiple personasStrong commercial acumen and a data driven mindset, with the ability to draw insights and act on findingsThe ability to influence and inform the thinking of senior stakeholders across the businessProven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organizationSelf-starter, autonomous and can exercise credible judgement and decision making PACKAGE:Award winning cultureA relaxed and professional environmentProfit share bonusA commitment to continuous learning and developmentCompetitive salary and a great benefits package including:20 days of paid vacation, plus federal holidays401(k)Health, dental, and vision insurance

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