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Digital Marketing Manager

Berkshire Hathaway Automotive

This is a Full-time position in Coppell, TX posted June 10, 2021.

The Digital Marketing Manager supports the Berkshire Hathaway Automotive (BHA) Marketing team in the ideation, execution and measurement of digital marketing strategies and campaigns aimed at driving traffic to BHA dealerships.

RESPONSIBILITIES: * Provide Digital Marketing strategic direction for BHA Automotive Dealerships * Directly manage Digital Marketing staff and supervise the workflow of their individual efforts.

* Collaborate with other BHA Digital Marketing leaders in various functional areas: Paid Digital Advertising (PPC, Display, Social and Video Advertising, etc…), SEO/Content Development, Website Maintenance, Inventory Syndication, Email Marketing / E Newsletters.

* Develop full understanding of marketing challenges and competitive landscapes for all BHA dealerships and markets.

* As one of the resident Digital Marketing experts, provide training/coaching/guidance to BHA Digital Marketing staff and Advertising Consultants.

* Stay abreast of and implement latest Digital Marketing trends in order to continuously drive qualified traffic to BHA websites and dealerships.

* Measure and report performance of all Digital Marketing campaigns, and assess results against goals and benchmarks.

* Manage monthly enterprise Digital Marketing reporting process * As necessary, provide in-dealership Digital Marketing consultation to BHA General Managers/Partners.

* Oversee monthly Digital Marketing Review process, which include a full analysis of dealership performance in the following areas: website performance and user experience, paid digital and SEO.

* Manage Digital Marketing communication with key stakeholders: senior dealership staff, internal key department heads and media partners.

* Manage key Digital Marketing vendor relationships, which include but are not limited to Google, Microsoft, Yahoo, Facebook, SearchForce,, CDK, AutoTrader,, TrueCar, CarGurus, etc… EDUCATION AND EXPERIENCE: * Bachelor’s Degree in Marketing/Advertising, Business, Computer Science, Engineering or related field * Minimum 2 Years Management Experience * Minimum 5 Years Digital Marketing Experience KNOWLEDGE, SKILLS, AND ABILITIES: * Tier 3 automotive marketing experience preferred * Working knowledge of SEO and SEM * Working knowledge of website analytics tools such as Google Analytics and Webmaster Tools * Experience with A/B and multivariate experiments * Working knowledge of HTML, CSS, and JavaScript development and constraints * Working knowledge of email and video marketing tools, processes and best practices * Working knowledge of vehicle inventory syndication tools (vAuto, HomeNet, etc…) and processes * Working knowledge of automotive CRM platforms a plus * Working knowledge of Social Media/Online Reputation Management platforms and best practices * Strong presentation skills * Google Analytics certification * Google AdWords certification SUPERVISORY REQUIREMENTS: * Select members of BHA Marketing Digital Team BENEFITS: * Competitive compensation * Fast paced work environment * Career growth opportunities with management potential * Medical and dental coverage available first day after 2 months of employment * Brand new, state-of-the-art office * Workplace perks such as snacks, coffee, weekly team lunches, ping-pong tournaments * Paid vacation * 401(k)   Click Here to Learn More About Who We Are:   We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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