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Director of Paid Acquisition


This is a Full-time position in Austin, TX posted June 5, 2021.

About the Position

Do you want to work at a high-growth company where your impact is seen and rewarded?

Are you looking for the autonomy to do your best work?

We are seeking an experienced and results-oriented Director of Paid Acquisition to join our growing Marketing team.

In this role, you own the Paid Media budget and be responsible for customer and revenue growth through the use of paid advertising.

In this role you will be a people manager starting with one direct report to start.

This role reports to the Director of Integrated Marketing.

In this position you will be responsible for growing new customer acquisition through existing paid channels, identifying and testing new channels, and maximizing return-on-ad-spend (ROAS) from all of our paid media efforts.

As a member of the Marketing team, you will align with multiple teams across the organization including but not limited to Product, Content Marketing, Web Strategy, and Design.
The Director of Paid Acquisition will serve as the thought leader and day-to-day lead of the paid media team.

You will be responsible for analyzing business performance, driving measurable outcomes, and providing clear recommendations to executive leadership.

To be successful here, you must have hands-on experience strategizing, implementing, testing, analyzing and optimizing large-scale acquisition campaigns across all major paid channels including search, paid social, display, programmatic and more.

In this role, you will
Own the Paid Media budget from forecasting to evaluation Scale new and existing paid media channels to increase customer acquisition and maximize  return-on-ad-spend (ROAS) Own the holistic view of our paid Media efforts, defining clear KPIs across the marketing funnel that enable the team to clearly gauge investment effectiveness Design, implement, test, and scale paid strategies across channels including regular experimentation that optimizes creative, audience and channel effectiveness Manage a team of Paid Growth members and outside agencies
We look forward to hearing more about your
7+ years of Paid Media experience, with a heavy emphasis on Digital Marketing 2+ years of proven people management experience including building, growing, and managing teams of paid media digital marketer direct reports and agency partners Experience managing a multimillion-dollar budget and forecasting performance trends Experience leading and developing growth strategies across channels and audiences, with a heavy focus on digital including but not limited to Google Analytics, Google Ads (Search, Display, YouTube, Gmail), Bing Ads, Paid Social (Facebook, Instagram, Twitter, LinkedIn, etc.), and podcasts Deep knowledge of key measurement tools (MTA, MMM) and strong analytical skills.

You will be responsible for measuring and reporting on all key paid media metrics including return-on-ad-spend (ROAS), customer acquisition cost (CAC), CAC Payback, Conversion Rate and more Demonstrated success scaling innovative programs in fast-paced, dynamic organizations Passion for paid growth and growth hacking

Life at Rev

Rev is a profitable, growth-stage startup that specializes in meeting the speech-to-text needs of hundreds of thousands of customers annually through its unmatched combination of the world’s most accurate speech AI and the world’s largest community of freelancers working side-by-side.

Rev’s suite of products includes transcription, captioning, subtitling, as well as a live-captioning app for Zoom video conferencing.

Rev also boasts seamless integrations with YouTube and Vimeo, as well as custom APIs for enterprise clients who need novel speech-to-text solutions.

Founded in 2010 by five MIT alumni, Rev has raised millions of dollars in venture capital from top Silicon Valley VCs and experienced exceptionally rapid growth, both internally and externally.

Rev was recently named by Forbes as one of America’s Most Promising Artificial Intelligence Companies and is a destination for the world’s foremost engineers and speech scientists.

Our promise is to create great work from home jobs, powered by AI.

Our vision is to transcend all barriers of communication.

Joining Rev means joining a team of smart, passionate, and friendly people with different backgrounds, shared ideas, and similar goals.

Oh, and tons of perks!
Get Paid: Be competitively compensated by a well-funded startup.

Enjoy full benefits, options, and a 401k.

Desk Budget & Office Equipment: Rev will provide you with a new laptop.

You will also have a budget to outfit your workspace.

Make a Difference: Be measured by your impact, not your effort.

Help create real jobs for real people.

Work Where You Want: For most roles, be free to stay at home, come to the office, or work from a coffee shop.

Have Fun: Plan and participate in events like field day, baseball games, ski trips and happy hours.

Stretch Yourself: Learn new skills, talk to customers, drive product improvements, or learn to design.

We will push you to your limits.

We encourage and celebrate different perspectives regardless of gender, gender identity or expression, age, race, origin, religion, caregiver status, disability, ethnicity, veteran status, or sexual orientation.

Multiple points of view fuel our innovation and connect us closer to Revvers, our customers and each other.

Rev is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. ‘s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.

*We are interested in every qualified candidate who is eligible to work in the United States.

If you are based in California, we encourage you to read this important information about our Privacy Policy for California residents linked here.

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