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LegalZoom: Manager, Seo Content & Activation


This is a Full-time position in Austin, TX posted August 31, 2021.

Company:At LegalZoom, we exist to democratize law and deliver on that purpose by bringing quality and affordable legal help to anyone who is starting a business, planning for their family, and protecting their ideas.

If you ask our employees, (or Zoomers, as we call ourselves), they’ll tell you the people are the best part about working here, and that’s because we don’t lose sight of our purpose.

We are a company passionately focused on our customers through our products and services, supported by a strong technology platform that enables our customers to interact with us anytime and anywhere.

We are a high growth company, expanding rapidly into new products and services, and looking to bring in leaders that want to further drive our purpose, help lead our growth, enhance our culture, develop our teams and accelerate career growth in a fast-paced, highly collaborative, inclusive, transparent and talented organization.Role:We are looking for a Manager of SEO Marketing, Content Activation to lead our off-page SEO discipline, owning a full-scale link-building and content promotion practice to grow domain authority.

S/he will lead the strategic planning, execution, and reporting of our content activation efforts, while partnering with a cross-functional teams like editorial and PR to influence content development and strengthen earned media relations.

S/he will report to the Head of SEO.Responsibilities:Define and own the strategy, planning, and measurement of:SEO content promotion initiativesEditor outreach on created content to increase backlink activity and domain authorityPartner with PR on story creation to establish high-profile media partnershipsPartner with editorial team to influence content development roadmapWork with editorial team to infuse off-page SEO priorities into content across mediums and platforms; educate teams with bestpractices documentation and regular trainingRegularly provide recaps, share new findings, and conduct industry case studiesKeep current with latest SEO developments and provide editorial leads with SEO recommendationsMentor and develop the SEO Content Specialist Knowledge and Skills:At least 4-5 years’ experience in SEO, with emphasis on off-page SEOTrack record of increasing organic traffic with measurable resultsExperience using site analytics (Google Analytics)Experience partnering with editorial teams to inform content developmentExperience partnering with PR teams on earned media relationsAt ease presenting in front of a large group, reporting to key stakeholdersStrong communication skills (written, verbal) for cross-functional collaborationProven ability to work well under the pressure of quick deadlinesComfortable working independently and cross-functionallyUp to date on latest trends and SEO best practices

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