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Marketing Director

Terradepth

This is a Full-time position in Austin, TX posted June 10, 2021.

Summary/Objective: 

Terradepth’s vision is to connect humans with the last unexplored frontier on earth, and we believe that a deeper understanding of our oceans is critical to better decision-making and valuable to a wide range of potential customers. 

We are seeking a Marketing Manager to join our fast-growing team and take ownership of all of our marketing and branding needs. This position requires an ability to work independently at times but also with a team, and this person must have positive energy and detail orientation.

Applicants who do not submit a cover letter with their resume will not be considered. 

Essential Functions:

  • Develop strategies and tactics to get the word out about our company and our vision

  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Competencies and Skills:

  • Demonstrable experience in marketing together with the potential and attitude required to learn

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in managing social media strategy and implementation
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A good eye for design and aesthetics, and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field
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