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Product Line Manager – Connectivity


This is a Contract position in Borger, TX posted August 21, 2021.

AFL provides industry-leading fiber optic products, conductor accessories and fittings, and related services across the globe.

Our company was founded in 1984 with a single fiber optic cable and has grown to include every facet of the passive optical network, employing over 5,000 associates worldwide and consistently generating annual sales in excess of a billion-dollars.

With our commitment to professional growth and employee development, let AFL “Connect” you to your next career opportunity We are seeking a Product Line Manager to join AFL’s global Connectivity team in providing fiber connectivity solutions to our various markets and diverse customer base.

Our product solutions are the essential link that enables transformative digital connectivity to urban and rural regions around the globe.

AFL’s deep technical expertise and market agility positions us well to continue to be a trusted partner to our customers.

Our team is on a journey to service, ideate and innovate the physical infrastructure links and solutions of today and tomorrow.

In this role, our Product Line Managers are responsible for the financial performance and strategic direction of the product line, which requires a strong foundation and understanding of the 4 key pillars of product management: strategy, portfolio management, sales enablement, and pricing.

The Product Line Manager is a key influencer for growth of AFL’s world-class portfolio of fiber management, cable assembly and passive and active optical products in the service provider, enterprise, energy, hyperscale, and industrial markets.

The Product Line Manager is the subject matter expert (SME) for the product line, with deep technical knowledge of the product application and manufacturing processes, along with knowledge of the serviceable markets and their competitors.

Role Summary: The Product Line Manager’s (PLM) primary role is to deliver product and market intelligence to AFL with the objective of increasing market share for assigned product range(s).

The PLM will define product, pricing, and promotion strategies.

Responsibilities: Key responsibilities/essential functions include: Strategy Achieves long term market performance goals by establishing the long-term vision and strategy for assigned product ranges Acts as the champion and evangelist for communicating the product line vision and strategy to all relevant participants and stakeholders Portfolio Management Successfully manages designated product range(s) over its life cycle in the broader product portfolio of the business area in a manner that maximizes the overall return/profit to the company, within the context of company, business area and marketing plans.

Ensures compliance with quality systems, regulatory requirements, and commercial change process.

Leads the commercial input to the product development process including the development of product market requirements and identification of target market segments and customers for new products.

Manages all aspects of the product (s) life cycle starting with the detailed planning phase (in development) until the product is terminated.

Defines Product Models and Structures.

Identify Offerings Items & Structures.

Sales Enablement Identifies the requirements for coordinating the development and deployment of the training, content, processes, practices, and tools needed to support salespeople throughout the buyer’s journey.

This includes working collaboratively with sales, marketing, partners and other key stakeholders to increase sales results and productivity.

Responsible for the performance of new product introductions including accountability for project pro-forma post launch financial performance.

Pricing Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Effectively manages price including list price and customer or project level discounting to balance growth, capacity utilization and product line profitability objectives.

Other Establishes a commitment to quality and communicate the importance of meeting statutory, regulatory and customer requirements.

Ensures quality policy is understood, implemented, and maintained at all levels of the organization.

Establishes and communicate quality objectives that are measurable and consistent with the quality policy.

Personal Qualities: Excellent oral and written communications skills Ability to work in teams and build collaborative relationships Strong analytical and process skills Preferred Qualifications: Bachelor’s Degree in Engineering, Science, Business Administration, Marketing or related fields 3 years’ experience in product marketing, product development, or related field Optical networking or telecommunications product/industry/technical acumen Product Management/Marketing expertise, including market trends/analysis, NPI process, product roadmap development, product life-cycle management Experience working effectively within a matrix environment Experience working in a global environment Working Conditions: Office Environment Occasional travel may be required (less than 25%) Ability to work extended hours to accommodate global operations may be required 06022021

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