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Senior Director, Marketing

Live Nation

This is a Full-time position in Austin, TX posted July 31, 2021.

Job Summary:Front Gate Tickets is North America’s leading software and operations provider for the festival market.

We provide technical solutions for e-commerce ticketing, access control, data management, and fan engagement.

We partner and run on-site operations for over 200 festivals each year and are on a massive growth trajectory matched by no one in the industry.

We do it for the fans!Front Gate is owned by Live Nation Entertainment and acts as Ticketmaster’s festival arm.

We have two offices located in Austin, TX.THE TEAM:The Marketing team at Front Gate Tickets helps some of the largest music festivals in the world (EDC Las Vegas, Bonnaroo, ACL Fest, Governors Ball + more) sell more tickets by activating our marketing suite of product offerings against our first party database of over 100 million ticket buyers.

We work directly with clients and vendors throughout the entire festival lifecycle to create cross-channel media plans, that will help festivals reach their goals.

Some of our tasks for both our festival clients and our brand include producing content for emails, social, and blog posts, activating paid media campaigns across all major ad partners, e-commerce data analysis via Google Analytics, and managing placements within Google Tag Manager.We are looking for individuals who succeed in a dynamic, multi-tasking environment, who are excited to be the marketing subject matter expert for our clients.THE ROLE:The Senior Director, Marketing is responsible for the planning, development and implementation of all Front Gate Tickets marketing initiatives, strategies, and communications utilizing a variety of mediums including, but not limited to social media, digital promotions, eCommerce marketing, and branding.WHAT THIS ROLE WILL DO:+ Plan, develop, and implement strategic marketing initiatives coordinating with multiple departments and team members+ Oversee marketing campaigns to increase ticket sales+ Lead social media marketing initiatives to drive ticket sales and increase awareness+ Effectively manage promotional and marketing budget+ Identify marketing opportunities through increasing knowledge of customers and clients, defining market, and evaluating competition+ Identify and close deals with marketing and digital partners to extend reach+ Create, maintain, and review analytics assessing success of promotions and initiatives+ Manage staff who compose and edit consumer-facing communications including email blasts, social media updates, advertising, and press releases+ Consult with clients on creating effective digital promotions and other marketing assets+ Interface with parent company’s marketing teams on new initiatives, industry best practices+ Identify opportunities for expanded reach through new product offerings, initiatives and integrationsSKILLS & COMPETENCIES:+ 5+ years marketing or advertising experience; entertainment and/or ticketing industry experience preferred+ Bachelor’s Degree preferred+ Extensive experience with social media campaigns, digital promotions, ecommerce, and strategic marketing+ Experience with brand management, product development, and public relations+ Strong analytical, problem-solving, and decision making skills+ Strong strategic, creative and conceptual abilities+ Excellent written and verbal communication skills+ Resourceful self-starter who takes action and responds quickly to change with a positive attitude+ Exceptional follow-through skills+ Highly organized with excellent attention to detail while maintaining high work standards+ Shows a passion for the work that inspires others+ Ability to manage multiple priorities and meet deadlines in a fast-paced environment as a collaborative, inclusive, and flexible team member+ Ability to maintain a positive, solutions oriented perspective in difficult situations+ Flexibility in work hours and availability, especially during major projects.BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:+ HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)+ YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets+ WEALTH: 401(k) program with company match, Stock Program Reimbursement+ FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support+ CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings+ OTHERS: Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.

You will be working in an inclusive environment and be encouraged to bring your whole self to work.

We will do all that we can to help you successfully balance your work and homelife.

As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Front Gate Tickets strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability.

For this reason, Front Gate Tickets will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.

As part of its commitment to make reasonable accommodations, Front Gate Tickets also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.

Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.

Front Gate Tickets will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Front Gate Tickets recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.

Front Gate Tickets may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.About UsRecognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing.

Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.We recognize that our most important assets are our employees, the rock stars who keep the live experience going.

Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000.

For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest.

We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development.

Plus, working for the world’s largest live event and ticketing company means you’ll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.There is no bigger stage fo

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