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Senior Product Marketing Manager : Access, Wireless and Internet – Spectrum Enterprise


This is a Full-time position in Coppell, TX posted July 22, 2021.

At a glance:

  • Are you a growth-motivated product marketing expert enthusiastic about developing the marketing strategy and value of telecommunications products, such as internet access and wireless/LTE?
  • Can you commit to a leadership position guiding teams through the planning and execution of large marketing projects?
  • Do you desire an influential role in shaping the image and value of a technology leader?

Our company:

At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at


As the Product Marketing Manager for Access, Wireless and Internet, you own the product marketing plan and drive the collective Go-To-Market activities. You lead the marketing efforts for our wireline and wireless access services, including internet access, Long Term Evolution (LTE), Ethernet and other high-speed solutions. You develop compelling, articulate messaging, and identify resources that drive sales enablement. You continuously look for opportunities to boost product market share or evolve products across their lifecycle. You collaborate with cross-functional teams and boundary partners in Product Management, Sales and Marketing to achieve company objectives.

You excel at identifying market needs, assessing market conditions and opportunities, spotting competitive vulnerability and translating technology into valuable buyer benefits. You define the buyer journey, create use cases and identify market segments and size audiences. You remain current on technology and co-marketing opportunities by working with technology vendors and external partners. You provide clear, effective guidance that enables partners in Demand Generation, Sales Enablement, Content Marketing, AR/PR, Training and Product Management to achieve product-specific goals. You report directly to the Director of Product Marketing for goals, guidance and assistance.

Position benefits:

  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.

What you will do:

  • Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience.
  • Achieve marketing objectives by defining marketing requirements, establishing a comprehensive marketing strategy and leading cross-functional teams to implement the plan to grow awareness, preference and purchase of existing products.
  • Launch new products into the market while leading cross-functional teams to execute launch plans by constructing comprehensive strategies and requirements.
  • Create product appeal and ensure specific audience needs are addressed by defining, sizing and prioritizing the market, identifying requirements and defining marketing segments, target audiences and personas.
  • Research the current buyer and competitor market through proactive market scans, client and seller interviews and communication with internal and external research groups, technology vendors, industry organizations and other expert sources.
  • Develop playbooks for Sales and Marketing teams to provide effective guidance to identify market opportunity, qualify prospects and present unique product value.
  • Guide marketing efforts by conceptualizing, defining and crafting clear, persuasive website copy, seller reference materials, return on investment (ROI) tools, battle cards, product briefs and product presentations while ensuring all Sales reference materials remain current.
  • Perform additional duties related the position as assigned.

Required keys for success:

  • Seven or more years of experience in product marketing or a related position.
  • Previous telecommunications industry experience working with relevant technology.
  • Proven ability to effectively explain value and benefits derived from technical concepts and convey them to all types of audiences.
  • Experience creating effective messaging, positioning and sales enablement tools.
  • Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
  • Prioritization and organizational skills with the ability to manage all phases of a large project, such as product launches, from beginning to end with sufficient autonomy.
  • Prior experience working with all levels of an organization, different disciplines and varying degrees of technical and business experience.
  • History of showing sound judgment and initiative to accomplish job duties and resolve issues while working under pressure.
  • Confidence when conducting formal presentations or speaking publicly to large audiences, including trade events.
  • Track record of analyzing and interpreting data and market research to make recommendations based on analysis and expertise.
  • Ability to evaluate, recommend and execute strategies and actions quickly and accurately.
  • Detail-oriented balanced with the ability to think strategically.
  • Highly developed capacity for teamwork with the ability to foster and manage change.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.

How you will stand out from the crowd:

  • Four or more years of experience building end-to-end marketing or product introduction plans and managing the execution across cross-functional teams.
  • Solid knowledge of networking and infrastructure services, such as Internet access, wide area networks (WANs), wireless services or internet of things (IoT).
  • Strong marketing acumen and ability to quickly lead conversations and assess partner strategies for effective demand generation, content marketing and social media endeavors.
  • Effective storytelling skills and demonstrated experience writing or creating clear and impactful product presentations, battle cards, product briefs, analyst resources and web pages.
  • Demonstrated experience identifying opportunities to evolve or introduce new products or take advantage of sudden marketplace opportunities.
  • Experience defining and implementing market research studies.

Your education:

  • Bachelor’s degree in business, finance or a related field, or an equivalent combination of education, training and experience (required).
  • Master’s degree in a related field (preferred).


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