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Veterans Preferred – Integrated Marketing Manager Strategic Planning – Geographies


This is a Full-time position in Frisco, TX posted August 9, 2021.

Military Veterans are Encouraged to Apply.

At T-Mobile, we strongly encourage everyone, including people of color, veterans, military spouses, individuals with disabilities, lesbian, gay, bisexual, transgender, queer and non-binary people, and parents to apply. We are an equal opportunity employer and welcome everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know by emailing or calling 1-844-873-9500.

In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc.).

As an Integrated Marketing Manager, you will craft Marketing strategies for T-Mobile’s products and segments across the consumer experience. This role will define and develop coordinated marketing strategies and plans that use paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a requirement. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is a results-oriented and exciting role for a marketer with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization.

  • At least 18 years of age
  • Legally authorized to work in the United States
  • High School Diploma or GED
  • Bachelors Degree
  • Masters/Advanced Degree preferred
  • 4-7 Years: Marketing Experience In Authoring And Executing National Integrated Marketing Plans With Recognized B2C Brands
  • Less Than 2 Years: Delivering Omni/Multi-Channel Integrated Campaigns At Scale And Leveraging Data And Digital In Execution.
  • Digital Marketing: Solid understanding Of Digital Marketing And Experience Including Web/Ecommerce, Media, Social, Paid Search, Attribution, Optimization, Etc. Experience In Data Driven Marketing Techniques And Traditional Database Marketing Is Critical.
  • Consumer Insights: Outstanding Experience Applying Consumer Insights To Improve Campaign Targeting, Delivery, Performance, Etc.
  • Leadership: Campaign Leadership Skills – End To End Campaign Development Including Strategy, Segmentation, Targeting, Etc. In A Multi-Channel/Omni-Channel Environment.
  • Okay. You’ve seen what we’re looking for and you’re up to the challenge. Here’s what we can offer you in exchange for your outstanding work:

  • Competitive base pay plus annual bonus
  • Benefits for part-time and full-time associates
  • Medical, dental and vision benefits
  • Matching 401(k)
  • An annual Employee Stock Grant, and a purchase plan that gives you the chance to grab TMUS stock at a discount
  • Generous paid time-off programs
  • Phone service discounts
  • Education reimbursement
  • Serious growth potential for your career
  • Fun, fast-paced environment
  • This is the opportunity to do something special and join a company revolutionizing the wireless industry. And we couldn’t do it without someone like you. So, what do you say? Isn’t it time you explored what could become the career move of a lifetime? We invite you to apply today!

  • Marketing strategy: Develop and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
  • Data & insights: Use data, analytics and segmentation to find opportunities and insights and translate needs into executable coordinated marketing plans that improve performance and deliver on objectives
  • Tactical planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget
  • Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
  • Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
  • Influence: May lead/mentor other managers and influence cross-functional teams
  • Supports team initiatives and creates an inclusive environment
  • Equal Employment Opportunity

    We take equal opportunity seriously-by choice.

    T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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