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Veterans Preferred – Sr Account Based Marketing Manager

Cisco

This is a Contract position in Southlake, TX posted September 5, 2021.

Military Veterans are Encouraged to Apply.

What You’ll Do Lead Cisco Secure marketing in building and driving awareness, thought leadership, demand, acquisition through multi-channel and account-based marketing (ABM) activities.

Act as a subject matter expert to collaborate with Geo Field Marketing, Geo Sales Directors, and Account Executives to develop an ABM strategy with the objective to generate leads within strategic accounts, engage existing opportunities, accelerate pipeline growth, and close rates.

Create and execute customized marketing campaigns for our strategic accounts, utilizing the toolbox of a modern marketer, with digital, event and offline tactics.

Collaborate with cross-functional marketing teams to produce personalized assets that engage and convince our strategic accounts to adopt Cisco Secure.

Develop and maintain comprehensive account profiles to align marketing and sales in defining the target audience/personas required to achieve ABM stargey KPIs.

Data-driven and proficient with extracting analytic to optimize results via SFDC and Tableau reporting.

Minimum Qualifications Candidates should have 6-8 years’ marketing experience in B2B technology products.

Ideal candidate has 3 years specifically supporting a territory, or accounts in a field marketing/ABM capacity.

Strong sense of teamwork, collaboration, and relationship management.

An independent self -starter who enjoys working in a fast-paced environment.

Excellent project management skills.

Proven track record of managing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.

Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage throughout the buyer’s journey.

Track, measure, and report on all ABM activity based on Account’s KPIs and successes.

ITSMA ABM Certification or training is preferred.

Preferred Experience in high-tech B2B demand generation and in the the Security space Experience working with Eloqua, Salesforce, Tableau and ABM tech stack Why Cisco WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement change in their digital businesses.

Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company.

And a security company.

We even invented an intuitive network that adapts, predicts, learns, and protects.

No other company can do what we do
– you can’t put us in a box But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take.

We give our best, give our egos a break, and give ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take differences to heart.

Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair?

Don’t care.

Tattoos?

Show off your ink.

Like polka dots?

That’s cool.

Pop culture geek?

Many of us are.

Passion for technology and world changing?

Be you, with us Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

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